03
THE DESIGN
THE LOGO STORY
Circle - Made of two sections that joins everything together and represents the two Cs in commerce.
Top Bar - Extended to the right to represent the speed of the transaction.
Mid Bar - Same as the original logo,
anchored in the exact center to
represent stability.
Low Bar - Extended to the left to
show the speed of the returning
transaction.
In our logo, the two Cs represent more than just the initials of Clear Choice. They form circles, drawing inspiration from the Switch Commerce logo. These circles mirror the lenses of a pair of glasses,
symbolizing clarity and vision. This
imagery reflects our commitment
to providing clear, transparent
solutions in the payment industry.
Just as glasses help focus and clarify
one's vision, our logo reenforces our
core mission - - deliver payment
solutions to our customers with clarity and percision.